News & views.

A collection of stories about data, public opinion and politics and news about our firm.


Hudson Pacific Featured in the Times-Picayune
Campaign Strategy Andrew Sullivan Campaign Strategy Andrew Sullivan

Hudson Pacific Featured in the Times-Picayune

Cantrell hired a data research and strategy firm, Hudson Pacific, to compile analytical information. The firm’s website describes its work as ‘Moneyball, not gut feel,’ referring to the data-driven strategy that has transformed Major League Baseball as detailed in Michael Lewis’ book and a subsequent movie.

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Are Consumers Willing to Pay the Price for Healthier Foods?
Opinion Research Andrew Sullivan Opinion Research Andrew Sullivan

Are Consumers Willing to Pay the Price for Healthier Foods?

Amber and Murali, Strategy Director at Publicis, present the findings of research on people’s perceptions of healthier, less processed and animal-friendly foods. They find that consumers want and are willing to pay more for “better-for-you” foods, but people see improvements in the industry stemming from consumer demand rather than leadership on the part of food companies.

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The Rebellious Teenager Inside Every American Voter
Opinion Research Andrew Sullivan Opinion Research Andrew Sullivan

The Rebellious Teenager Inside Every American Voter

Our partner, David Iannelli, makes a counterintuitive argument about President Trump’s approval rating. Widely seen as dismal, the numbers contain a core of strength. This strength suggests that perhaps the constant protests — combined with a strong U.S. economy — might galvanize Trump support and lead to greater electoral turnout in years ahead.

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Automation: Challenges and Opportunities
Communications Andrew Sullivan Communications Andrew Sullivan

Automation: Challenges and Opportunities

Alongside David Beier, a venture capital executive who also served as chief domestic policy advisor to Vice President Al Gore, our partner Andrew describes the pressing economic and social challenge posed by workplace automation and suggests several policy remedies. You can read the article on our blog.

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