Hudson Pacific Featured in the Times-Picayune

LaToya Cantrell’s first-place finish in New Orleans’ mayoral primary caught political observers off guard for using a combination of “old school and new school” campaign strategies and tactics. The second place finisher, Desiree Charbonnet, ran a more conventional campaign.

“Charbonnet has a political network. She has donors. But Cantrell ran a primary campaign that appeared to defy traditional logic in New Orleans. She hired a data research and strategy firm, Hudson Pacific, to compile analytical information. The firm’s website describes its work as ‘Moneyball, not gut feel,’ referring to the data-driven strategy that has transformed Major League Baseball as detailed in Michael Lewis’ book and a subsequent movie.

Read more on The Times-Picayune website.