Behavioral Economics Explains What’s Going on with the Public
In these hyper-partisan times, understanding people’s behavior can help us communicate with them more effectively and ultimately make policies and business decisions that cut across party lines and benefit everyone.
If you’re trying to decide where to begin with the subject, David recommends a few authoritative books from the academics who lead the field:
Thinking, Fast and Slow by Daniel Kahneman
Misbehaving: The Making of Behavioral Economics by Richard Thaler
Nudge by Richard Thaler and Cass Sunstein