Harvard Study on Partisanship, Propaganda and Disinformation

An August study by the Berkman Klein Center for Internet & Society is a definitive look at the impact of digital media on the 2016 presidential campaign. One interesting finding is that the coordinated right-wing media ecosystem successfully communicated a consistent story — and ultimately influenced the campaign. The study’s authors write that “both candidates got critical coverage but Trump had issues and he had scandals; with Clinton it was only scandals.” This is an important lesson for communicators of all kinds.