Are Consumers Willing to Pay the Price for Healthier Foods?

In case you missed it, Amber and Murali, Strategy Director at Publicis, present the findings of research on people’s perceptions of healthier, less processed and animal-friendly foods.

They find that consumers want and are willing to pay more for “better-for-you” foods, but people see improvements in the industry stemming from consumer demand rather than leadership on the part of food companies.