Pollster Stan Greenberg Stirs the Pot

While many of you may be ready to move past the 2016 election, there’s much to learn from the strategies that worked (and those that didn’t). One example of this comes from pollster Stan Greenberg's September article, How She Lost. Among his takeaways: "the 2016 Clinton campaign conducted no state polls in the final three weeks of the general election and relied primarily on data analytics to project turnout and the state vote. They paid little attention to qualitative focus groups or feedback from the field, and their brief daily analytics poll didn't measure which candidate was defining the election or getting people engaged."