News & views.
A collection of stories about data, public opinion and politics and news about our firm.
Listening Matters: A Reminder of the Power of Focus Groups
Public opinion polls overshadow focus groups as a form of research thanks in part to the media's obsession with forecasting election outcomes. But insights we have gleaned from recent focus groups on COVID-19 remind us just how valuable focus groups can be.
What 2020 Teaches Us for 2021
We are fast approaching a full year of living with a global pandemic. A year full of disruption and tragedy — but also change. Our lives have changed in profound ways, and so has our politics and the ways we communicate. This is our effort at taking stock of this change. It’s our effort at making sense of 2020 and extracting lessons as we turn the page to a new chapter of the American experience.
Winning Data Journalism in the COVID-19 Era
There may be no more important tool than data to guide leaders' responses to the pandemic, but it can be hard to make sense of a lot of information at once. Visualization can help us to understand data and identify trends.
New Research: North Texans Split on COVID-19 Concerns
A study of residents in the Dallas-Fort Worth area reveals a fault line in public opinion on COVID-19 between people who are more concerned about the economic impact of the pandemic and people who are more concerned about health outcomes. This is among the key findings from our work on behalf of Texas 2036, a group focused on the future of the state's economy.
Why Different Regions Respond Differently to COVID-19
America is a collection of 11 separate "nations," each with its own origin story, values and culture. The main divide between these nations is whether they place more value in the common good or individual freedom.
Mayors on the Frontline
Mayors are at the leading edge of the most important social and economic issues of our times: coordinating response to COVID-19 in the country's hardest hit places; engaging with a new movement for racial justice which is as impassioned as any we've seen in a generation; and balancing budgets that demand painful choices.
Leadership Lessons from the Coronavirus Crisis
We’ve settled on several examples of crisis leadership which we find most instructive. These span different areas of civil society: business, government and NGOs alike. Our analysis suggests crisis leadership falls into three broad categories: preparing for a crisis, managing through a crisis and seizing opportunity in a crisis.
A new age of brand marketing
In this new age, the public prizes transparency and authenticity, and content distribution is radically democratized, with teenage influencers and global brands operating on a level playing field.
What the New York Times Democratic Primary Endorsement Got Wrong
The New York Times editorial board came under criticism for its dual endorsement of senators Elizabeth Warren and Amy Klobuchar. What bothers us about the editorial has nothing to do with their choice, but with an introductory statement that suggests the board misunderstands public opinion research and its value. Amber's letter to the editor breaks it down.
The Power of Listening
"It is only by listening that we engage, understand, empathize, cooperate and develop as human beings," writes journalist Kate Murphy in a recent op-ed, distilling the key points of her new book, You're Not Listening.
A Provocative Take on Swing Voters
The conventional view of the American electorate and presidential campaigns is that roughly 55 percent of eligible voters turn out to vote and that election winners are determined by the 15 percent of "swing voters" who switch between parties. This is an outdated, Beltway-centric view, according to Bitecofer in a recent Politico profile.
Medicare-for-all and the Path to Public Judgment
Did Medicare-for-all damage Elizabeth Warren's presidential prospects? It's still early, but the case is growing stronger that her proposal to replace existing health care plans with an expansion of Medicare has diminished her support.
When Smart Brevity Turns Simplistic
Focus groups serve a vital function, helping researchers explore voters' attitudes and the values underpinning them. A form of qualitative research, focus groups do not generalize the views of a broader population – that's where quantitative methods such as surveys come in. Axios is brushing past this important difference, drawing sweeping conclusions from its groups, such as the December 16 story by Alexi McCammond below.
Governor Newsom At History’s Edge
We’re at an historic moment, but historic moments haven’t fazed Gavin Newsom in the past. It’s hard to miss the parallel between the energy and fire crisis with same-sex marriage in 2004, when San Francisco Mayor Newsom put himself at the edge of a national civil rights movement.
Expanding the "Win Pie" in Sports and Business
Few areas of life are more zero sum than sports and business. If your opponent wins then you lose – it's as simple as that. Maybe not, says Wharton psychologist Adam Grant. Collaboration with a rival can boost your performance, Grant argues.
Asking the right question in 2020
There are two ways to remove a sitting president, an election or impeachment. The latter is getting all of the attention at the moment, but given the current “red wall” in the U.S. Senate, that option does not look very likely, so let’s step back and take a sober look at one simple question we all should be asking ourselves over the next 13 months. Does Donald Trump deserve re-election?
The Power of Clear Writing
"A masterpiece of precise bureaucratic prose," writes Eric Lach of the New Yorker, describing the whistleblower complaint that has shaken American politics. What's so good about it? Jane Rosenzweig of the Harvard College Writing Center breaks it down.
Presidential Politics and the Electoral College
How does the Electoral College affect where presidential candidates spend their time? This graphic from National Popular Vote Inc. distorts the size of the states based on the number of general election events they host
Restoring Public Trust
When a company breaks trust with the public, its performance suffers. How can the company restore trust? By fulfilling the promises it makes to different audiences, argue Sandra Sucher and Shalene Gupta in a recent Harvard Business Review article.
Navigating the 2020 Democratic Primary Landscape
You’re the campaign manager for one of the Democratic candidates for president. You’ve called an end-of-summer strategy retreat for your top advisors. As your colleagues gather, you sit down to sketch your view of the landscape, with five months until the Iowa Caucus. The stakes are high, so take a deep breath. Here are a few points to keep the group focused on what counts.