News & views.

A collection of stories about data, public opinion and politics and news about our firm.


Our most basic needs
Campaign Strategy Andrew Sullivan Campaign Strategy Andrew Sullivan

Our most basic needs

American psychologist Abraham Maslow saw humans’ needs arranged like a pyramid, from basic survival at the base—food, safety, and stability—to higher-order aspirations like respect and freedom. Trump’s campaign capitalized on voters’ immediate, existential concerns at the hierarchy’s foundation: economic security, personal safety, and jobs.

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Storytelling wins elections
Communications Andrew Sullivan Communications Andrew Sullivan

Storytelling wins elections

Successful campaigns define clear, emotionally resonant narratives. For Republicans, cultural grievance and preserving the status quo were central themes. These narratives tapped into fear and frustration with societal and economic change.

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The Why of the Midterms — and What's to Come
Communications Andrew Sullivan Communications Andrew Sullivan

The Why of the Midterms — and What's to Come

We wrote last summer that while Roe v. Wade might not have been settled law, it was indeed settled public opinion, with decades of broad and stable support. Admittedly, we took a wait-and-see attitude on the impact of the Dobbs decision on the midterms, but as devotees of behavioral economists Daniel Kahneman and Amos Tversky, we should have known better.

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The Election Prediction Fallacy
Opinion Research Andrew Sullivan Opinion Research Andrew Sullivan

The Election Prediction Fallacy

We are seeing the McNamara Fallacy at work in the media-based election prediction industry, presently focused on the midterms. A basic problem is that opinion polls are not designed to predict things, they are designed to give a snapshot of opinion at a moment in time. A larger problem involves the many difficult-to-measure variables shaping today's political context, from a society-altering global pandemic to a seismic partisan realignment reshaping both political parties. Old models for understanding politics, like the paramount importance of presidential approval on midterm outcomes, may not hold. The bottom line is this: we do not know what is going to happen, and we have to get comfortable with uncertainty.

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Progressive DAs and a San Francisco Misread
Communications Andrew Sullivan Communications Andrew Sullivan

Progressive DAs and a San Francisco Misread

The ever-incisive reporter and political strategist Gil Duran points out that Boudin was a scapegoat for a complex set of problems cities across the country are confronting. His recall reflects San Franciscans' anger over homelessness, mental illness and visible poverty – but not their opposition to justice system reform.

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Our Latest Favorite Podcasts
Communications Andrew Sullivan Communications Andrew Sullivan

Our Latest Favorite Podcasts

Podcasting's golden age has continued through the pandemic. Seventy-eight percent of Americans are familiar with podcasting – up from 22 percent in 2006 – and more than 40 percent of Americans report having listened to a podcast in the past month.

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