New Jersey pollster: Maybe it's time to get rid of election polls

As a firm that puts research at the center of everything we do, we have occasionally surprised clients and friends by arguing for an end to public horse race polling.

We were encouraged by the candor and self awareness in this recent opinion article from the director of New Jersey's Monmouth University poll. Apologizing for an inaccurate picture of the governor's race in the lead-up to last month's election, he writes, "most public pollsters are committed to making sure our profession counters rather than deepens the pervasive cynicism in our society. We try to hold up a mirror that accurately shows us who we are. If election polling only serves to feed that cynicism, then it may be time to rethink the value of issuing horse race poll numbers as the electorate prepares to vote."

Amen.