Storytelling wins elections

Successful campaigns define clear, emotionally resonant narratives. For Republicans, cultural grievance and preserving the status quo were central themes. These narratives tapped into fear and frustration with societal and economic change.

Looking ahead, Democrats face the challenge of reconciling a commitment to nuanced policy solutions with the need for storytelling that connects emotionally. Narratives like Maryland Governor Wes Moore's "Work, Wages, and Wealth" offer a blueprint: focus on values, make it simple, and connect with voters' lived experiences.

There’s no better breakdown of the power of campaign storytelling than Mark McKinnon’s 2016 outline for winning an election. The video below is still relevant and worth eight minutes of your time.