News & views.
A collection of stories about data, public opinion and politics and news about our firm.
Issue priorities reflect deeper values
Our analysis revealed that:
Inflation and housing costs—the most critical concerns across all voters—reinforced Trump's message of restoring economic security.
Crime and immigration played into Trump's emphasis on personal safety and border control.
Reproductive rights remained secondary to economic stability for most voters.
Our most basic needs
American psychologist Abraham Maslow saw humans’ needs arranged like a pyramid, from basic survival at the base—food, safety, and stability—to higher-order aspirations like respect and freedom. Trump’s campaign capitalized on voters’ immediate, existential concerns at the hierarchy’s foundation: economic security, personal safety, and jobs.
Storytelling wins elections
Successful campaigns define clear, emotionally resonant narratives. For Republicans, cultural grievance and preserving the status quo were central themes. These narratives tapped into fear and frustration with societal and economic change.
Beware of our own biases
In a polarized environment, we’re all drawn to information that confirms our beliefs. For campaigns and political observers, this creates a risk of tunnel vision, ignoring the broader electorate’s realities.
Using AI to escape conspiracy rabbit holes
A new study published in Science offers a promising insight into how artificial intelligence might foster a more constructive civic discourse. The research shows that personalized dialogues with AI can reduce belief in conspiracy theories, which are generally viewed as resistant to fact-based counterarguments.
A promising voter registration effort in Texas
With a five-figure investment focused on seven initial campuses, Cornerstone is on track to register more than 5,000 new voters by the state’s October 7 deadline. When you consider Texas has more than 250 institutions of higher ed, Cornerstone’s potential for impact is clear.
Communicating about climate: The challenge of changing public opinion
A new report from Stanford University and Resources for the Future dives deeply into Americans' views on climate change. While 75 percent of Americans acknowledge that the earth has been warming over the past century, this figure is down from 83 percent in 2020—reflecting a subtle shift in public perception. Overall, attitudes on climate have been remarkably stable.
Voting our way into a housing crisis
In her book On The Housing Crisis: Land, Development, Democracy, Jerusalem Demsas tackles a critical yet often misunderstood issue: how democratic structures, local elections and community meetings have contributed to a nationwide housing shortage.
It’s all about turnout now
David wrote a pair of articles early this summer on the factors likely to shape the presidential election and how polling fits into the broader discourse. While the landscape has shifted in seismic ways since we published, the core message remains vital: polling and turnout are two separate things, and turnout is the biggest unknown at this point.
A plague of cheap polls—and its consequences
Each election cycle brings a new wave of firms touting proprietary methods and low-cost accuracy, but these promises often fall short, raising warning signs for anyone relying on the data.
Want to fight misinformation? Teach people how algorithms work
A peer-reviewed study in the Harvard Kennedy School Misinformation Review shows that individuals become more vigilant about spotting misinformation when they understand how algorithms filter and boost content.
The Unstoppable and Overdue Growth of Women's College Basketball
When organizations and media outlets commit to equitable messaging, storytelling and promotion across women's and men's sports, they fulfill a moral obligation while unlocking public enthusiasm and market potential that can transform industries.
Reforming America's Olympic & Paralympic Movement
The U.S. Congress created in 2020 a bipartisan commission on the state of U.S. Olympics and Paralympics (CSUSOP). The goal: reimagine the governance system for the kaleidoscopic (and scandal-plagued) array of organizations within the Olympic movement.
AI and the Pursuit of Ethical Clarity
Some may still argue that such lofty concepts are inconsistent with the fast pace of AI development and a highly competitive market environment. That it’s too much to ask of highly competitive companies in a fight for talent and market share; their leaders do not have time for abstraction and existential thinking.
In response, I would suggest the incongruous Jesuit watchword of “contemplative action” as a guiding principle. Discerning leaders engage their intellects as they go about doing their work, even when crises press upon them. It’s a high bar to set—Kennedy level leadership—but the challenge of artificial intelligence demands it.
Predicting Earthquakes—and Presidential Elections
Anxiety-inducing horse-race presidential polls are everywhere. So, take a deep breath and remember: polls are a snapshot, not predictive. Gallup, the gold standard in opinion research, had Carter beating Reagan by eight points just weeks before the 1980 election; Dukakis beating Bush by 18 points in the summer of 1988; and Romney beating Obama in their final poll of November 2012.
Where have you gone, Greatest Generation?
We're fascinated by a paper published last fall that studies the decline in support for democracy in the United States between 1995 to 2019. The results show a clear pattern of generational decline, with each successive birth cohort since the 1940s being less supportive of democracy than the previous one.
Lessons from a California land-grab
Razor-sharp reporter Gil Duran has a must-read article on the "bumbling and villainous" effort to build a new city in rural California. The effort would be laughable—and not just for its name, California Forever, which Duran likens to a celebrity cemetery—if it weren't a possible beachhead for a libertarian movement to create "network states" outside the reach of democratic nation-states.
How Good is Your Eye? Discernment in Politics
While discernment originates from a spiritual context, it applies to other areas, especially politics. And that’s why assessing a political leader’s ability to discern—how good is her eye?—can help us better understand the thought process that sets apart our most skilled politicians.