Introducing Hudson Pacific: Data-Driven Public Affairs
We are excited to announce the launch of Hudson Pacific, a public affairs research and strategy consultancy.
We have formed this firm with a single goal in mind: to help our clients win. It may sound simple, but it’s a critical point, and something we consider a guiding principle: we succeed when our clients succeed.
So what kind of work will we do? We will use polling data and behavioral analysis to develop public affairs, corporate reputation and crisis campaign strategies. In practical terms, this means helping our clients establish their brands in new markets or industry sectors, spot opportunities to get ahead of the competition, recover from reputation hits, and more broadly, influence public opinion. We will operate not only at a strategic level but also execute when the situation calls for it.
What will set us apart is our commitment to the use of data and objectivity, traits we encounter too rarely in our field. Would you trust a financial analyst or advertising executive who is guided by gut instinct or experience alone? Not in 2016 — and you should expect the same of your public affairs professionals.
In closing, we encourage you to reach out if you have any questions, ideas or recommendations for us. We will be based in New York, Austin and San Francisco but also traveling widely. We thank you for your consideration and hope to see you soon.