News & views.
A collection of stories about data, public opinion and politics and news about our firm.
Issue priorities reflect deeper values
Our analysis revealed that:
Inflation and housing costs—the most critical concerns across all voters—reinforced Trump's message of restoring economic security.
Crime and immigration played into Trump's emphasis on personal safety and border control.
Reproductive rights remained secondary to economic stability for most voters.
AI and the Pursuit of Ethical Clarity
Some may still argue that such lofty concepts are inconsistent with the fast pace of AI development and a highly competitive market environment. That it’s too much to ask of highly competitive companies in a fight for talent and market share; their leaders do not have time for abstraction and existential thinking.
In response, I would suggest the incongruous Jesuit watchword of “contemplative action” as a guiding principle. Discerning leaders engage their intellects as they go about doing their work, even when crises press upon them. It’s a high bar to set—Kennedy level leadership—but the challenge of artificial intelligence demands it.
How Good is Your Eye? Discernment in Politics
While discernment originates from a spiritual context, it applies to other areas, especially politics. And that’s why assessing a political leader’s ability to discern—how good is her eye?—can help us better understand the thought process that sets apart our most skilled politicians.
Underestimating Joe Biden
Underestimating President Biden is one of the most important features of American politics today. You cannot understand his presidency or the 2024 campaign without accounting for it.
The Stark Gap Between the Supreme Court and the American Public on Abortion
The vast gap between the two positions points to a Republican position on abortion that is not just out of step with public opinion, it’s diametrically opposed to it.
Communicating in a Time Like No Other
We’ve compiled a checklist of questions for engaging the public in our present, chaotic era.
Listening Matters: A Reminder of the Power of Focus Groups
Public opinion polls overshadow focus groups as a form of research thanks in part to the media's obsession with forecasting election outcomes. But insights we have gleaned from recent focus groups on COVID-19 remind us just how valuable focus groups can be.
The Role of Data Visualization in Media
It's not an easy watch, but we highly recommend this multimedia analysis by Vox on America's gun violence epidemic. It's among the most effective examples of data visualization we've seen. The straightforward charts, videos and hand-edits are central to the piece's argument, not distractions or add-ons.
Bridging the Gap: Public Affairs and Business Goals
We offer this analogy in closing: think of public affairs work as a political campaign on behalf of a company or organization. The most effective public affairs professionals bring the urgency, rigor and focus of a campaign to your company’s issue. They convert data about the public into a coherent strategy and encourage the message discipline needed to achieve business goals. And they always put the client’s needs first.
Horse Race Polling: Resist the Sweet Treat
Our point here is that the most meaningful presidential polling has nothing to do with the horse race. The most meaningful polling involves efforts to understand the values underpinning voter attitudes and converting them into a coherent campaign strategy. Why? Because in contrast to preference for a candidate, people’s values are unlikely to change over the course of a campaign.