Digital Lessons from the Midterms

Our friends at Bully Pulpit Interactive have put together a must-read set of strategy takeaways from the midterm elections. Among them: video content must be digital-first. Gone are the days when a campaign could take a television ad and run it online in the same form. Consistent with our approach on New Orleans Mayor LaToya Cantrell's campaign and our counsel to all our clients, campaigns in 2018 created video content which would meet voters where they are, namely online.