https://hudsonpacific.co/blog daily 0.75 2025-08-25 https://hudsonpacific.co/blog/the-taxing-presidency-of-donald-trump monthly 0.5 2025-08-25 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/0bbcdffb-6eaa-409f-bba6-443b93e7960d/Wolf+in+Sheep%27s+Clothing.png Blog - The Taxing Presidency of Donald Trump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/pope-francis-on-crises-and-conflicts monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/17898b2d-82c7-443f-9d12-169926ac6ab5/kai-pilger-sl9PyLhei3A-unsplash.jpg Blog - Pope Francis on crises and conflicts - Make it stand out Photo credit: Kai Pilger https://hudsonpacific.co/blog/political-reporting-that-moves-beyond-the-horse-race monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/48a20c0f-b895-4026-8f37-5bd2e3fb262f/jeff-griffith-PaIDqj8otls-unsplash.jpg Blog - Political Reporting That Moves Beyond the Horse Race - Make it stand out Photo credit: Jeff Griffith https://hudsonpacific.co/blog/narcissism-and-ostracism-a-vicious-social-loop monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/ancient-voices-brought-to-life-by-ai monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/fad0de74-2096-4407-b60a-1d9b0737eea5/heruclaneum-papyrus-1521-f001r-british-library-01-e9972a.jpg Blog - Ancient voices, brought to life by AI - Make it stand out Herculaneum Papyri, Source: Wikimedia Commons https://hudsonpacific.co/blog/issue-priorities-reflect-deeper-values monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/96e2054b-2259-46b7-82da-52e1bc56dd81/Charts.jpg Blog - Issue priorities reflect deeper values - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/our-most-basic-needs monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/2e67da85-5033-4df3-8e0d-afa560b850bd/Maslow+Hierarchy.jpg Blog - Our most basic needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/storytelling-wins-elections monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/beware-of-our-own-biases monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/using-ai-to-escape-conspiracy-rabbit-holes monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ffc381a1-75ff-458f-846c-2cf2cce33f46/12920d79-757c-3b37-3d14-7fa2293bc081.jpg Blog - Using AI to escape conspiracy rabbit holes A new study published in Science offers a promising insight into how artificial intelligence might foster a more constructive civic discourse. The research shows that personalized dialogues with AI can reduce belief in conspiracy theories, which are generally viewed as resistant to fact-based counterarguments. By tailoring responses to specific conspiratorial claims, AI systems can provide evidence-based refutations that resonate with individuals, even those deeply entrenched in their beliefs. Study participants who engaged in a three-round conversation with large language AI models reduced their belief in conspiracy theories by 20 percent on average, and this effect persisted for at least two months. Further, the study reveals that AI interventions don't just debunk individual theories, they also weaken broader conspiratorial mindsets. https://hudsonpacific.co/blog/a-promising-voter-registration-effort-in-texas monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/communicating-about-climate-the-challenge-of-changing-public-opinion monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/voting-our-way-into-a-housing-crisis monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/6869b6a6-2f20-4057-9368-7c3314aa5a5d/54621349-bde0-c218-b2ee-70a7593bce44.jpg Blog - Voting our way into a housing crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/its-all-about-turnout-now monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/a-plague-of-cheap-pollsand-its-consequences monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/want-to-fight-misinformation-teach-people-how-algorithms-work monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/the-unstoppable-and-overdue-growth-of-womens-college-basketball monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1718669416691-2XJSUCRNUE0I74G9GAS2/BasketballHoop.jpg Blog - The Unstoppable and Overdue Growth of Women's College Basketball - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/csusop monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c467198f-4005-4c8e-9d84-dc27070202d9/CSUSOP.jpg Blog - Reforming America's Olympic & Paralympic Movement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/it-all-comes-down-to-turnout monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1717470312222-V1XN25VCAPZ7SOYRBP3G/Binoculars.jpg Blog - It All Comes Down to Turnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/ignore-the-polls monthly 0.5 2024-12-05 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1717443037325-2O6XTTNSNIGMVZOVNJH0/HorseRace.jpeg Blog - Ignore the Polls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/ai-ethical-clarity monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/2e6e4469-fab7-45cf-b65f-833708baa4e2/Bayard+Rustin.jpg Blog - AI and the Pursuit of Ethical Clarity - Make it stand out Bayard Rustin—activist, Quaker, and organizer of the 1963 March on Washington for Jobs and Freedom—speaks from the Lincoln Memorial Photograph: Bettmann/Bettmann Archive https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8a71c6bb-092d-48ec-b4f6-9d3b5a8d04e1/PopeFrancis.jpg Blog - AI and the Pursuit of Ethical Clarity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/45b1b1cd-3e04-4bef-9544-48a9f247caba/CubanMissleCrisis.jpeg Blog - AI and the Pursuit of Ethical Clarity - Make it stand out President Kennedy meets with General Curtis LeMay and the reconnaissance pilots who found the missile sites in Cuba. Cecil Stoughton. White House Photographs. John F. Kennedy Presidential Library and Museum, Boston https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/b52a8868-1f83-4323-8519-5614df2c620f/MeetingInYork.jpg Blog - AI and the Pursuit of Ethical Clarity - Make it stand out A Quaker meeting for business in York, Pennsylvania https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/d79b0226-d83d-4352-857f-b090067404f6/AIWorldMeeting.jpg Blog - AI and the Pursuit of Ethical Clarity - Make it stand out AI leaders, public and private, gather at the 2023 AI Safety Summit Office of the Vice President of the United States https://hudsonpacific.co/blog/predicting-earthquakesand-presidential-elections monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1709338074509-1N2SQ9799GQJ540V7188/Lichtman_Borok_Keys_to_White_House.jpg Blog - Predicting Earthquakes—and Presidential Elections - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/greatest-generation monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1709338948749-ZRP2O896Q9O5QBNJ12SD/a2cf07ce-b05a-6ba8-a633-f28fb145e5b3.png Blog - Where have you gone, Greatest Generation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/californiaforever monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1709576598840-2W8YJW0HY3KV3A1VJCVD/Solano+wind+farm.jpg Blog - Lessons from a California land-grab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/how-good-is-your-eye-discernment-in-politics monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1708977305003-PWZ1Y5V8ZKU5TMDBBOQ3/Jerry+Brown.jpg Blog - How Good is Your Eye? 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We expect both issues to reverberate for years to come. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/fdf5248d-bd6c-426f-8ef6-5b8e84274632/9848908b-2d91-919b-2d0b-5cd7d577f704.jpeg Blog - The Why of the Midterms — and What's to Come - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/mcnamarafallacy monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1667851217635-T0V6HSENQ7C059N2UFB4/7a0a95e7-7537-cd1a-eed0-ed13ca4d8e34.jpg Blog - The Election Prediction Fallacy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/ixwmvi24wuotwstxp6nlx0vprv7o2l monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1667853069983-1AH897RDZHP7FK058CGB/6829a5ff-9748-034b-fc71-a33a7b20e52b.jpg Blog - Hmm, Do I Hop Out and Vote? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/qik40hqxwtxivm91azzw9xzhqjqi8s monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8aba819c-0385-4852-908d-8c2760475969/a304c8b6-8012-4ce3-9dee-2e1623ff0bc8.png Blog - What's Missing from Today's News? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/what-we-impose-on-people-with-a-stutter monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/the-risks-of-a-big-product-reveal monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/28460ae0-34dd-444d-9467-a1168df3509d/79529774-c9a1-df36-29df-4d4c36114930.png Blog - The Risks of a Big Product Reveal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/florence-nightingale-visual-storyteller monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ab326c41-38b4-4903-935a-3566f78ce2e1/c03b0730-c6b7-3bdf-3a97-41f68808fa36.jpeg Blog - Florence Nightingale, Visual Storyteller - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/lf2nt5pzs5cln518jok2f6fi741kcd monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/10307562-cd04-42bd-a619-8c97c5c576e9/AxioHeadline.jpg Blog - Axios and the Business of Shallow Thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/g64scnjj0kofhkjmihbb1ys4iy5 monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/99a3fcfb-c058-48d7-8857-8862c06d1e88/aee4b120-2283-e59c-d27f-c092dea73a12.jpeg Blog - Separation of Powers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/728g7h2j6buknq6liqcncl2eqxw0a4 monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/65d86f71-dc12-4b3d-b5b9-b66e2a0450ce/01505b05-2861-c87c-d3bd-8525807c3c47.jpg Blog - Listening Matters - Led by Sheena Wright, the city’s deputy mayor for strategic initiatives, the study's findings suggest New Yorkers view affordable housing and addressing homelessness as keys to public safety and broader vitality. It's a more nuanced position than some might assume and a reminder that we shouldn't underestimate the public's ability to understand complex issues. https://hudsonpacific.co/blog/uvl731hg4z9zhtjgwzuzpf82mruazw monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/2a49b889-6ee7-4237-843c-5db4dace18bf/b2b903b1-de93-6e80-8770-fdf0a2d48d27.jpg Blog - Progressive DAs and a San Francisco Misread - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/vdpdlc3mgcysqwumd648b9ymqy99s5 monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/6k998rmwf8mwb98mxmm0cte6k8sm7f monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/be620e22-7586-4bed-a32d-f03281345b93/2febf1f1-341c-7a40-3586-05248bc41cd8.png Blog - How Business Leaders Can Navigate Roe and Other Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/the-stark-gap-between-the-supreme-court-and-the-american-public-on-abortion monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/bb770797-b7fc-4fbf-823d-d4737187150d/Picture1.png Blog - The Stark Gap Between the Supreme Court and the American Public on Abortion - Make it stand out Question: Do you think abortions should be legal under any circumstances, legal only under certain circumstances or illegal in all circumstances? https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/9e1a557b-eebc-4152-948e-dfe7711b6f50/Picture1.png Blog - The Stark Gap Between the Supreme Court and the American Public on Abortion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/12ab577c-6c2e-416e-ad95-27daffdd9b0e/Picture2.png Blog - The Stark Gap Between the Supreme Court and the American Public on Abortion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/communicating-time-like-no-other monthly 0.5 2023-03-21 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1648848039409-2LPB3T3OW5APYJ86U74Q/1*k0q3UtG6XCbh1ho0NQI5dw.jpeg Blog - Communicating in a Time Like No Other https://hudsonpacific.co/blog/blog-post-three-krhl5-3z7h9 monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/33b5eee7-1830-4420-a58e-8344afdfd978/fake-news-public-domain-2-credit-700x389.jpg Blog - An Antidote to Misinformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1648848039382-1FOKZMXR2BMF1K2B94GV/EnergyLearningCurve.jpg Blog - An Antidote to Misinformation https://hudsonpacific.co/blog/overreach monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c9abab13-bec4-49ef-a468-9f65a61ec3aa/Seal_of_Virginia.svg.png Blog - Political Overreach and the Virginia Governor's Race https://hudsonpacific.co/blog/peloton monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c725e140-250b-4eb8-a51c-737b834201ab/01728d7a-3061-097e-2ab6-3806a22ff7e8.jpeg Blog - Peloton and the Power of Asking Questions Qualitative researcher Annie Sklaver Orenstein reveals the flaws in this argument in a recent piece on the share price collapse of Peloton, the one-time Silicon Valley darling that misjudged the size of its potential customer base, among other challenges. In Orenstein's view, Peloton failed to ask the "right questions of the right people," a process that helps "design products that really 'get' people and make their lives better." The bottom line: many factors go into someone's buying decision. Opinion research helps you understand the values, perspectives and priorities that underpin that decision process. This is true whether you're asking someone to buy a $2,000 at-home exercise bike or to vote for a political candidate. To understand someone's values and priorities, you have to ask the right questions. Skipping that step is an act of hubris. https://hudsonpacific.co/blog/our-latest-favorite-podcasts monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649195482070-RHT99DDQ2CU1W30XK6JX/50a6b5d0-0544-aed4-6f94-ad1a0a69d194.jpg Blog - Our Latest Favorite Podcasts https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649195508255-B2W7ZM7S99L4UWMBNOBS/682ede58-0f2b-d117-6981-815205436bcb.jpg Blog - Our Latest Favorite Podcasts https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649195529888-JCE1EJH06BXZUWB1ZNZU/d6ae127e-4260-3a53-b217-88a118033025.jpeg Blog - Our Latest Favorite Podcasts https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649195546598-0A3UXAJBV6AZHXMJCU48/6c019593-e21a-0ada-b49b-5a1a45374051.jpg Blog - Our Latest Favorite Podcasts https://hudsonpacific.co/blog/election-polls monthly 0.5 2022-04-04 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/caa695cd-7791-4f75-9238-fce90c5a68d0/d38fe70c-3ca5-1722-115c-69ebca884bce.jpeg Blog - New Jersey pollster: Maybe it's time to get rid of election polls - As a firm that puts research at the center of everything we do, we have occasionally surprised clients and friends by arguing for an end to public horse race polling. We were encouraged by the candor and self awareness in this recent opinion article from the director of New Jersey's Monmouth University poll. Apologizing for an inaccurate picture of the governor's race in the lead-up to last month's election, he writes, "most public pollsters are committed to making sure our profession counters rather than deepens the pervasive cynicism in our society. We try to hold up a mirror that accurately shows us who we are. If election polling only serves to feed that cynicism, then it may be time to rethink the value of issuing horse race poll numbers as the electorate prepares to vote." Amen. https://hudsonpacific.co/blog/agreetodisagree monthly 0.5 2022-05-20 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/967da209-b991-48d9-8ccb-cdc7f899ed92/182fd376-d589-699d-01ab-cc0182ef65eb.png Blog - Americans agree to disagree - The Pew Research Center has released an update to its political typology study, a long-running effort to define distinct groups within the American electorate. The latest version of this study – Pew's eighth since 1987 – describes political polarization as the central feature of our present political landscape. The study also identifies public opinion fractures within each party. For example, Republicans are now divided on matters once held as bedrock principles, such as support for business and low taxes and opposition to abortion. Democrats also face internal differences. While Democrats widely share a goal of combating racial inequality, they disagree on whether systemic change is needed to achieve that goal. https://hudsonpacific.co/blog/four-more-years-for-new-orleans-mayor-latoya-cantrell monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/79ce8953-167a-40fc-94ed-d97ade50ffb7/2d444b00-ab9c-2be5-cfd1-e1dd170e86a8.jpg Blog - Four more years for New Orleans Mayor LaToya Cantrell - It affirms one's belief in democracy when voters reward public officials for leading with character and making decisions without regard for political cost. Such is the case for New Orleans Mayor LaToya Cantrell, who was re-elected last month with a solid 65 percent of the vote. Mayor Cantrell has faced a cascade of crises in her first term: hurricanes, floods, a cyber attack, a power outage and of course, the COVID-19 pandemic. What sets her apart is the ability to discern the right thing to do when there's no clear or easy answer. Shut down a city whose economy depends on tourists? Without hesitation, if it means saving lives. Go to the state capitol to negotiate a greater share of tourism tax dollars for her city, even when every mayor before her has failed at the task? Absolutely, if it means helping deliver better service to her people. We're proud to work with Mayor Cantrell and look forward to four more years of progress in one of America's great cities. https://hudsonpacific.co/blog/westtexasroadmap monthly 0.5 2022-04-08 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/49a209e1-3bdd-41a1-898e-bb14d6182990/1*Ebxyb0itjUic17QcYaiZeg.png Blog - A West Texas Roadmap for Mitigating the Impacts of Energy Development https://hudsonpacific.co/blog/the-new-york-city-mayors-race-and-ranked-choice-chaos monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/193c2fe4-09b5-4ab3-ba27-48c83d74517e/Preferential_ballot.png Blog - The New York City Mayor's Race and Ranked Choice Chaos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/a-healthy-democracy-should-reward-tough-calls monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/e481be20-c14b-4af3-b7e1-e701bcb1c8b2/fef1be2c-ece6-e799-72a8-bdfd0dbeecea.jpg Blog - A Healthy Democracy Should Reward Tough Calls - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/2024-and-the-essence-of-president-biden monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1717440668079-KZ044GI8DOB0BYH9UR1E/BidenSignsIRA.jpg Blog - 2024 and the Essence of President Biden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/listening-matters-a-reminder-of-the-power-of-focus-groups monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/what2020teachesus monthly 0.5 2022-04-08 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/db194439-1fc1-4de1-be9b-5382674cc80f/1*BD-MUeSS24MJeJn9Rt2GMw.png Blog - What 2020 Teaches Us for 2021 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/6128f621-2a26-4ed2-b292-abd7491adab0/1*6VLUdKWGVm2CbmT_rA71Ig.jpeg Blog - What 2020 Teaches Us for 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/7dfe9d58-f6f6-4870-956c-1a2b3603cd3b/1*yvPlVWpB2kfYF57D2BJ7Hg.jpeg Blog - What 2020 Teaches Us for 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/winning-data-journalism-in-the-covid-19-era monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/95ad9753-4156-4cf4-bc23-17a03055fc3f/1f151dcd-ced6-4f92-bc07-ab6922ae60d0.jpg Blog - Winning Data Journalism in the COVID-19 Era - Front Page of the The New York Times Print Edition, March 27 Bar graphs are simple, but this chart of unemployment claims helps us to understand the magnitude of the economic challenges we face. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649176294126-3V04AWDNBVVCX909AW6C/17545c15-8a08-4bf5-8ad1-b0b2ff0b3360.gif Blog - Winning Data Journalism in the COVID-19 Era - COVID-19 versus Daily Average Cause of Death This animation from Flourish shows how COVID-19 overtook heart disease and cancer as the leading cause of death in the United States in early April. Click through to see a full-size version of the graphic. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8e44da48-c9f5-476c-8560-f3302b613450/b96631c2-6073-4678-94b0-f27e772e0eef.png Blog - Winning Data Journalism in the COVID-19 Era - Why Outbreaks like Coronavirus Spread Exponentially, and How to “Flatten the Curve” This interactive simulator is one of The Washington Post's most viewed stories, and it's easy to see why. It shows how disease spreads in an engaging way. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/20a5e8d2-7e95-49c3-888a-4e54670507d1/d9a90885-7d52-40d6-93fd-a975227ca3fd.jpg Blog - Winning Data Journalism in the COVID-19 Era - Relative Importance in 2020 It's fun, but we can also use visualizations to show how the pandemic is impacting every day life. For a more data-based example, visit Quartz for their analysis of how emoji use in Venmo has changed. It's surprisingly telling. https://hudsonpacific.co/blog/new-research-north-texans-split-on-covid-19-concerns monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/700f194d-4fd0-4e16-b732-61ce21eff909/b83c0d82-2d6b-4752-a08a-0cffb0e8eb0a.png Blog - New Research: North Texans Split on COVID-19 Concerns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/why-different-regions-respond-differently-to-covid-19 monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/d86c6c71-945b-4445-b1a6-b155b2d273bc/af469291-b367-4420-9dd5-f903532533a5.jpg Blog - Why Different Regions Respond Differently to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/mayors-on-the-frontline monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/7a57e490-3232-4bd3-b921-1e9140992a4d/55f2f283-ad7f-41f9-9eb0-f6e97e465978.png Blog - Mayors on the Frontline - Mayors are at the leading edge of the most important social and economic issues of our times: coordinating response to COVID-19 in the country's hardest hit places; engaging with a new movement for racial justice which is as impassioned as any we've seen in a generation; and balancing budgets that demand painful choices. Considering the stakes, it's hard not to feel encouraged by the mayors of several of America's most important cities: LaToya Cantrell of New Orleans, La.; Melvin Carter of St. Paul, Minn.; Stephen Benjamin of Columbia, S.C.; and Keisha Lance Bottoms of Atlanta, Ga. This group came together this week under the banner of the Black Economic Alliancefor a discussion that spanned issues of race and economic opportunity across America. It's an inspiring conversation that we highly recommend. https://hudsonpacific.co/blog/leadership-lessons monthly 0.5 2022-05-10 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/57e0e4fa-ab79-4d5d-ad53-1d655d50fb49/0*EO3p-uFgBErmeqw9.jpeg Blog - Leadership Lessons from the Coronavirus Crisis “The consensus among experts is that 60 to 70 percent of the population will be infected as long as this remains the situation — Angela Merkel, March 11, 2020. ” Photo credit: Omer Messinger/EPA, via Shutterstock https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/7767e398-82fe-4b9b-a2d8-b7521223a969/0*dN2yAMacqo6PieEC.jpeg Blog - Leadership Lessons from the Coronavirus Crisis - Make it stand out Jason Zeno, director of operations at Porchjam Distillery in New Orleans, LA, measures alcohol as part of his company’s effort to combat Coronavirus. Photo credit: Chris Granger, nola.com https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a36813d4-641b-4702-88ce-1b7bbe1dc4e1/0*Ih6lw9mASNnCxbMb.jpeg Blog - Leadership Lessons from the Coronavirus Crisis - Make it stand out Employees of Kitsbow in Old Fort, NC, manufacturing face shields and reusable face masks https://hudsonpacific.co/blog/a-new-age-of-brand-marketing monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a93e6e4d-49f1-4260-ae77-ff682578171f/65fd09e9-c80c-47a2-9b4e-c770c729d151.png Blog - A new age of brand marketing https://hudsonpacific.co/blog/what-the-new-york-times-democratic-primary-endorsement-got-wrong monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8e6bc1ec-d6cf-4bde-9519-be443f005862/3d962f34-7193-4976-97a4-a8a50035d86c.png Blog - What the New York Times Democratic Primary Endorsement Got Wrong - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/the-power-of-listening monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/84d570c3-651a-4116-a4f8-c59e9bde9497/942cbe6b-0e7d-4d16-a9a1-eb4104fdf630.jpg Blog - The Power of Listening - We couldn't agree more, though we sympathize with anyone who finds listening to be a challenge in today's era, when everyone has a social media megaphone. The value of listening stands out most meaningfully for us in focus groups, which give us the chance to listen to different audiences – customers, employees, voters – express their views and values in their own words. https://hudsonpacific.co/blog/a-provocative-take-on-swing-voters monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/b9e74d5d-295b-41d2-8ba5-3beae9493f14/f91826d6-93ad-45bc-a435-060ef785bfe6.png Blog - A Provocative Take on Swing Voters - We are intrigued by the ideas put forward by Rachel Bitecofer, a political scientist at Christopher Newport University who is arguing for a re-think of American voting patterns. The conventional view of the American electorate and presidential campaigns is that roughly 55 percent of eligible voters turn out to vote and that election winners are determined by the 15 percent of "swing voters" who switch between parties. This is an outdated, Beltway-centric view, according to Bitecofer in a recent Politico profile. In her view, the actual percentage of swing voters is closer to 6 or 7 percent. That larger group, Bitecofer says, are “closet partisans” who don’t identify with a party but still vote with one. The remaining 6 percent or so of true independents, she says, tend to vote for whoever promises a break with the status quo. https://hudsonpacific.co/blog/medicare-for-all-and-the-path-to-public-judgment monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/01fbba24-7dca-4150-b69b-6e856a811eec/ComingToPublicJudgment.jpg Blog - Medicare-for-all and the Path to Public Judgment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/when-smart-brevity-turns-simplistic monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ef8e8d62-3860-4e2f-ab3a-98752633a888/05725c6d-1f8b-4f40-9a54-a78ff59111ba.png Blog - When Smart Brevity Turns Simplistic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/newsomhistorysedge monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/f2e97295-aa8d-43e7-9821-93ddfa2629f3/1*Vss8CxgrAUT1z0kLCDLcZA.jpeg Blog - Governor Newsom At History’s Edge Photo Credit: Karl Mondon/MediaNews Group/The Mercury News via Getty Images https://hudsonpacific.co/blog/expanding-the-win-pie-in-sports-and-business monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ddc52841-eb25-47ff-9df2-087e0e5869b5/grow-the-pie.jpg Blog - Expanding the "Win Pie" in Sports and Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/asking-the-right-question-in-2020 monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/3f9e16f7-2a21-4d7a-b251-1083532b4762/2c365c20-ce06-40ac-a1ce-c977c5e101ee.jpeg Blog - Asking the right question in 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/the-power-of-clear-writing monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a910b7ad-856f-4f8b-8255-89abb1063801/merlin_161540733_09119365-7f1b-412a-9d32-32763588e313-jumbo.jpg Blog - The Power of Clear Writing - "A masterpiece of precise bureaucratic prose," writes Eric Lach of the New Yorker, describing the whistleblower complaint that has shaken American politics. What's so good about it? Jane Rosenzweig of the Harvard College Writing Center breaks it down. The author gets right the point, Rosenzweig argues, shedding any excessive or distracting content. He uses subheadings to help us follow his logic, writes topic sentences to make clear which points are most important and deploys active verbs to leave no doubt who's responsible for key actions. There may be no better measure of the memo's effectiveness than this: you only need to read it once to grasp its argument. That's a rare achievement, especially for a complex subject. Jim Lo Scalzo/EPA, via Shutterstock https://hudsonpacific.co/blog/presidential-politics-and-the-electoral-college monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8f4bcfc9-1a19-4b12-8073-6baf6974ac0d/2cd61e6f-faca-4f15-b6a4-ef1f0f6378f1.jpg Blog - Presidential Politics and the Electoral College - How does the Electoral College affect where presidential candidates spend their time? This graphic from National Popular Vote Inc. distorts the size of the states based on the number of general election events they host. In 2016, two-thirds of all events took place in just 6 states (OH, FL, VA, NC, PA, MI). https://hudsonpacific.co/blog/restoring-public-trust monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/831467fa-70e3-4a9f-88ff-a1487a6ad755/f293ee5a-15dc-4a5f-81f2-fc657b9d1e1e.png Blog - Restoring Public Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/navigating-the-2020-democratic-primary-landscape monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/289fb83d-08e8-41ee-8953-0d412d8fffe7/1*4AknqdOlaD_2JAIlzNWI4g.png Blog - Navigating the 2020 Democratic Primary Landscape - Make it stand out Joe Raedle/Getty Images https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/3bea272b-2e8f-4c79-aedf-a01ab015b4ac/1*YGp-pujdwuyjLjdwUkyIVg.png Blog - Navigating the 2020 Democratic Primary Landscape - Look Past the Horse Race National horse race polls are everywhere. Unfortunately, they’re not terribly meaningful at this stage. Why? Because opinion polls on a topic people have not thought deeply about produce results that can easily shift. Further, presidential primaries are sequential: what happens in one primary election will affect what happens in the primaries that follow it. Polls today cannot take political momentum into account. So the next time a friend asks why we’re stuck at 4 percent, send them this headline (at left) about a national CBS poll, 33 days before the 2004 Iowa Caucus. Remind them John Kerry beat Howard Dean by 20 points in Iowa. Remind them also we are 152 days from the 2020 Iowa Caucus. More important, let your friend know our campaign uses opinion research to look past the horse race and understand the values underpinning voter attitudes. In contrast to candidate preference, voters’ values are unlikely to change over the course of a campaign. Horse race polls require our attention for one reason: the DNC debates. Which brings me to my next point. https://hudsonpacific.co/blog/when-writing-reveals-character monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/f363431e-396e-40bd-b280-e755a4648dd8/4fcf8336eab8ea934c000003.jpeg Blog - When writing reveals character - We are taken with a short speech General Dwight Eisenhower prepared but never delivered 75 years ago last month. Written on the eve of the Normandy invasion, the speech addresses the failure of D-Day, and makes clear who is responsible. "Our landings have failed to gain a satisfactory foothold, and I have withdrawn the troops," Eisenhower writes. "My decision to attack at this time and place was based upon the best information available.... If any blame or fault attaches to the attempt it is mine alone." We can learn a lot from Eisenhower's writing, which is spare, concise and stripped of the passive voice. Even his edits are instructive. He assumes responsibility for the campaign and uses language that ordinary people can understand. "This particular operation" becomes "my decision to attack." Eisenhower put the speech in his wallet, posterity in mind. Today, leaders can learn from this example – how to communicate with clarity and authenticity. https://hudsonpacific.co/blog/extreme-views-can-amplify-polarization monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ff53de0f-3ee1-4548-9510-882370910b4f/b981b393-58da-457a-9b37-df5737fb51ea.png Blog - Extreme Views Can Amplify Polarization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/should-voters-pick-the-vice-president-directly monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/cf6bb3d8-3dea-4d3e-afe0-de8aed40b169/vice+run.png Blog - Should Voters Pick the Vice President Directly? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/axios-risks-a-rust-belt-misread monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/cd9f5155-5d7e-4e62-ab21-043ee9fdd68a/2f509610-56bf-43f0-bba2-797e73472b82.png Blog - Axios Risks a Rust Belt Misread - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/why-is-everyone-running-for-president-and-not-mayor monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/afe392ac-8955-4663-8379-aab596be7f7e/2aa32161-8ded-436c-812d-dda4d650ce01.png Blog - Why is Everyone Running for President and not Mayor? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/a-climate-change-and-leadership-breakthrough-in-new-orleans monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/7622d6fc-b744-467e-b353-b6a57909c282/29d26107-1c3a-4744-8ae6-57f0c063904e.jpg Blog - A Climate Change and Leadership Breakthrough in New Orleans https://hudsonpacific.co/blog/what-business-leaders-can-learn-from-the-amazon-nyc-saga monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a1fff65c-e83c-4a62-aebe-155daf376bce/cb15c794-98c3-49c1-a4c7-1cf7e1c16277.jpg Blog - What Business Leaders Can Learn from the Amazon-NYC Saga - Make it stand out The debate over Amazon's NYC expansion continues, with the latest salvo a show of support from a group of business, civic and labor leaders. Rather than focus on the deal's death and possible resurrection, we distill three key findings to help other companies grow in cities. Understand the public opinion landscape. When a December Quinnipiac poll showed nearly 60 percent of NYC voters approved of the Amazon deal, confidence among Amazon executives no doubt went up. But the Q poll doesn't capture the larger opinion landscape for tech, which includes surging national skepticism toward industry leaders such as Amazon. The lesson for big tech: public distrust has constrained your license to operate. In the future, expect knee jerk skepticism, not support, of your efforts. Elections have (fast moving) consequences. Within hours of Amazon's announcement of Queens as its HQ2 site, then Congresswoman-elect Alexandria Ocasio-Cortez tweeted her objection, the first in a chorus of opposition. The lesson: public affairs campaigns do not happen in a vacuum. Strategies must take into account public leadership changes, including elections. Further, if you think you can get ahead of your political opponents with a news release, think again. Social media allows opposition movements to take hold in the hours between the time a story leaks and publishes. Know your limits. Amazon's HQ2 gambit reminds us of President Obama's 2009 Race to the Top program, a competition among education districts to win federal funding for innovation ideas; and NYC Mayor Bloomberg's 2011 Applied Sciences NYC initiative, a competition among universities to create an engineering campus. But there's one big difference for Amazon: no one elected them. It's a simple point, but perhaps a fundamental truth of American politics: if you haven't been elected, be careful about playing an umpire's role in a public competition. Admiration for business may be in Americans' DNA, but so is a distrust for concentrated power. If you want to take the public interest in your hands, run for office. https://hudsonpacific.co/blog/the-power-of-local-tv-news monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/f24c593a-5b0d-4ad1-aff4-65076b33f6cd/b40724d4-2ac4-4ec3-bd7e-21f18f30dcac.jpg Blog - The Power of Local TV News - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/the-role-of-data-visualization-in-media monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/varsity-blues-and-boeing-trust-and-transparency-in-america monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/5ab3fa3f-ac94-49bc-8f63-1e12b2c380ac/ac3564aa-61a4-4d8b-bbbf-fdcd11a9ccf1.jpg Blog - Varsity Blues and Boeing: Trust and Transparency in America https://hudsonpacific.co/blog/ai-and-gavin-newsom monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/35e0bcb8-eb4e-469d-afc8-97f1b2e3dd8b/1*TvHEkbVrWM-ClFYyYieoIg.jpeg Blog - Artificial intelligence keeps California Gov.-elect Gavin Newsom up at night. Here’s what he can do about it - Make it stand out Kevork Djansezian/Getty Images https://hudsonpacific.co/blog/sharing-economy monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/5d11157c-5a05-4630-bc5f-75b47f3726c4/8ad63fa8-7fab-47df-8f1b-44d49de687df.png Blog - Sharing economy: risks and opportunities - Make it stand out What steps should sharing economy companies take as they enter a major American city? NYC's August crackdown on Uber highlights the tightening regulatory and public opinion vise in which a previously untouchable industry finds itself. We've distilled our thinking on the matter into a presentation, which you can view and download here. https://hudsonpacific.co/blog/voices-from-west-texas monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1f60e70c-850a-46ea-8dce-184899991313/90ee9318-784f-4026-969e-afb3d1cbe110.jpeg Blog - Voices from West Texas - Make it stand out Energy development is as much a part of Texas culture as football in the fall. But Texans doubt that developers can extract oil and gas resources while also protecting the communities, land and water. These points are the foundation of a pair of recent articles by our partners Amber and David on behalf of the Cynthia and George Mitchell Foundation. The articles focus on far West Texas, a place of extraordinary biodiversity, beauty and fiercely independent communities. Most important, our research shows Texans are adamant that the right safeguards be in place to protect natural resources and ensure energy companies restore the land and wildlife habitats to their natural state. https://hudsonpacific.co/blog/a-2018-break-in-political-tradition monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1717441676046-OP0PTZHVJXQ2RNAY9RWS/SocialMedia.png Blog - A 2018 break in political tradition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/storytelling-eats-policy-and-ideology-for-breakfast monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/b7d3b2ee-e6eb-4b56-bea6-06a82ba315e6/31ea1c01-b48d-4db4-8691-0dac39ce9f05.jpg Blog - Storytelling Eats Policy (and Ideology) for Breakfast - Business consultant Peter Drucker is often credited with the phrase "culture eats strategy for breakfast," and we agree that culture must be aligned with strategy for organizations to be successful. Culture reflects our values, guides decision-making and encourages internal cohesion. In politics and public affairs, you need good stories to communicate the values and purpose which guide you. Policy ideas and philosophical frameworks may be important, but they are secondary to compelling, authentic storytelling. Even objective data, our bread and butter, is most impactful when it tells a good story. Mitch Landrieu and Ayanna Pressley offer two recent examples of doing this well. By telling stories, these public leaders distill abstract or complex ideas into a form which the public can grasp. It's an important lesson for how to bring people to your side, especially when dealing with the complexity of American politics. https://hudsonpacific.co/blog/digital-lessons-from-the-midterms monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649365220989-NC5MA44PU6WI76HZXHXA/bully-pulpit.jpg Blog - Digital Lessons from the Midterms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/our-political-fault-lines monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/fcd5388f-f542-4041-88f2-d433149d3a14/3190902d-6b41-47c3-b394-f4b26e9e7289.png Blog - Our Political Fault Lines - The divisions in American politics are best understood as regional, not urban versus rural or coastal versus heartland. This is the thesis from Colin Woodard, the journalist and author of American Nations, a book we turn to regularly for its insights into the diverse values which underpin American politics. In a recent New York Times op-ed, Woodard argues that our political divisions trace back to the contrasting ideals of the colonial cultures on the Eastern and Southern edges of the United States. These ideals spread across the continent, helping create the institutions, symbols and cultural norms we live with today. https://hudsonpacific.co/blog/colin-kaepernicks-counterintuitive-use-of-silence monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/9bb84b07-9553-4bdb-80fb-cf273ca21e1f/colin-kaepernick-amnesty-award.1524827144.jpg Blog - Colin Kaepernick's Counterintuitive Use of Silence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/cynicism-and-hope monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ab9b8ed3-5a78-4d9a-a73e-e4a429990807/P080415PS-0437.jpg Blog - Cynicism and Hope https://hudsonpacific.co/blog/on-strategic-thinking monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/245824bc-4743-4d39-81fc-601229975134/59ce20ee-24db-470e-a05e-1c91f53f4c30.jpg Blog - On Strategic Thinking https://hudsonpacific.co/blog/phone-versus-online-and-other-considerations-a-primer-on-nonprobability-surveys monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/unforced-error-in-sf-mayoral-race monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/0378de91-f39d-4a76-a702-9c7c46aecb24/9cb9440a-dcb7-40fa-ba9f-6f68b4f604d0.jpg Blog - An Unforced Error in the San Francisco Mayor's Race https://hudsonpacific.co/blog/todays-sputnik-challenge monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/657c8845-f248-4e56-8d03-4b6f6e192d8f/Sputnik.jpeg Blog - Today’s Sputnik Challenge: Artificial Intelligence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/internet-trends monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/trust-in-polling monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/is-facebook-better-off-regulated monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a872d5f2-bc78-44c1-aa59-4f32b19153dd/1*sNtkjC-rLx5nYU6Sig1Hxw.jpeg Blog - Is Facebook Better Off Regulated? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/rebuilding-trust-in-government monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/8b5a1c18-60b0-4fe2-9d32-ffdf0ad1b4bf/1*kv_vDWCkEd21aYrAIkGbSw.jpeg Blog - Rebuilding Trust in Government - Make it stand out Trust: U.S. Origins Make Us Different https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/352b9405-0db3-46c8-b952-7f52f81d12a8/1*q_uFKrp12vpTQElqNmzEMA.png Blog - Rebuilding Trust in Government - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/84cc705d-16ac-4520-88d2-ea0c1fb53541/1*jZdpSocS7W-39JuQZAh3KA.jpeg Blog - Rebuilding Trust in Government - Make it stand out Pogo, Walt Kelley, April 1971 https://hudsonpacific.co/blog/running-for-office-in-2018-look-to-new-orleans-and-latoya-cantrell-for-lessons monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1649175109304-6X3QG1J1WR2PK7MVMAT1/2d444b00-ab9c-2be5-cfd1-e1dd170e86a8.jpg Blog - Running for office in 2018? Look to New Orleans and LaToya Cantrell for lessons - Make it stand out New Orleans Mayor-elect LaToya Cantrell, November 2017 (Michael DeMocker, NOLA.com | The Times-Picayune) https://hudsonpacific.co/blog/cambridge-analytica-saga monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/9599d11b-fe4e-422c-9757-a3772eda05dc/1be3c9f3-17f1-4650-b80c-e98a3c9afdc1.jpg Blog - Making Sense of the Facebook – Cambridge Analytica Saga https://hudsonpacific.co/blog/public-service-good-politics monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/2746fda9-8bd3-4c5a-94ea-57068091ba51/595b4534-31a6-457a-9f75-cce9068e1386.jpg Blog - Can Public Service Be Good Politics Again? - Record-breaking numbers of women are running for Congress in 2018, as NPR describes in a recent story. When you consider women make up only 20 percent of Congress, this point alone is important news. But there's something else we're contemplating as we observe civic engagement across the country. Can a call to public service once again make for good politics? Not since President Kennedy in 1960 has a national candidate put service and civic responsibility at the strategic core of a campaign. Savvy candidates in both parties should consider doing so in 2018 and 2020. https://hudsonpacific.co/blog/new-mayor-for-new-orleans monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/eae06cbf-1e17-4e1a-b2db-08f08d62366c/972127cf-15de-487c-bec8-281c903eebf8.jpg Blog - A New Mayor for New Orleans - Make it stand out The most effective campaigns seamlessly blend data, digital and grassroots strategies. We are proud to have been a part of one which ended Saturday: the race for Mayor of New Orleans. LaToya Cantrell, a City Councilwoman and neighborhood leader, was elected November 18 by an overwhelming 60-40 margin. LaToya will be the first woman mayor of New Orleans, taking office next spring. https://hudsonpacific.co/blog/partisanship-propaganda-disinformation monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/34c714cc-908c-4a49-ad6d-ec31af2caa59/efc97da4-0080-4a6b-857e-c5dfbebe9d32.jpeg Blog - Harvard Study on Partisanship, Propaganda and Disinformation - An August study by the Berkman Klein Center for Internet & Society is a definitive look at the impact of digital media on the 2016 presidential campaign. One interesting finding is that the coordinated right-wing media ecosystem successfully communicated a consistent story — and ultimately influenced the campaign. The study’s authors write that “both candidates got critical coverage but Trump had issues and he had scandals; with Clinton it was only scandals.” This is an important lesson for communicators of all kinds. https://hudsonpacific.co/blog/introducing-lighthouse monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/71012f38-894f-47de-8399-e038ecf14722/5badfcc9-29a8-45ce-98a9-bc67c5e4998e.png Blog - Introducing Lighthouse - Make it stand out We have developed a tool to help CEOs and heads of communications define their communications strategy. Lighthouse compares a company's strengths with the public's priorities to clarify the landscape of opportunities and risks. Where are your highest potential opportunities? What's a distraction? Reach out if you'd like a more detailed briefing. https://hudsonpacific.co/blog/big-data-promises-and-challenges monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/virginia-new-jersey-and-trumpism monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/96e83c30-0aaf-4931-8138-d8d36f7e745a/NoLadders.png Blog - Virginia, New Jersey and Trumpism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/hudson-pacific-featured-in-the-times-picayune monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/stan-greenberg-stirs-the-pot monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1651769894959-036FIX9UL62G055D868N/Screen+Shot+2022-05-05+at+9.57.38+AM.png Blog - Pollster Stan Greenberg Stirs the Pot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/american-nations monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c7548a93-a972-47a1-9a8b-ccc4986a3b1d/0b27a67f-09f1-495d-8abc-c8fd6f31e470.png Blog - Dominant Regional Cultures Explain Our Voting Behaviors and Attitudes - If you're looking for a way to gain an understanding of what's going on in society, politics and culture at a more foundational level (and who isn't these days?), we highly recommend American Nations: A History of the of the Eleven Rival Regional Cultures of North America by Colin Woodward (2011). Admittedly, it's not going to make anyone's end-of-summer, escapist beach reading list, but the book offers some clarity on the "why" underlying what is going on in North America today. https://hudsonpacific.co/blog/ei9x2umcrcdvwe0vv6a8s4tm9muva0 monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/denominator-problem monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/e0cf351b-760c-4b5e-9617-5c7d1492105a/up-gop-superJumbo-v2.jpeg Blog - Does President Trump Have a Denominator Problem? - We have long been suspicious of the resiliency of President Trump's support among Republicans, hypothesizing that it might indicate a denominator problem. That is, his support may appear stronger that it is because the number of people identifying as Republicans may be shrinking. Recent research out of Emory University suggests this may in fact be the case. This is consistent with something we noticed while researching the Nixon piece above. Given comparable overall approval ratings on Trump's 184th day in office and Nixon's 1631st, Trump's support among Republicans is at 86 percent, while Nixon's was at 67 percent, suggesting that Republicans in 1973 could disapprove of President Nixon without leaving the party. https://hudsonpacific.co/blog/n4krs4zh7r3xgod0p38tad7r5lfzqp monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/trump-learn-from-gov-brown monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/27d01c33-3786-4c82-8d22-6302d145a250/1920px-Governor_Jerry_Brown_DIG14394-011.jpg Blog - What can President Trump Learn From Governor Brown? - Make it stand out Source: Max Whittaker/Reuters https://hudsonpacific.co/blog/nixons-path-for-trump monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/323674d1-3806-4d70-9dfc-1da285c38d73/1*cGiDomIW8FvCSZA9nSxA_A.jpeg Blog - What can Nixon’s Path Tell us About the Next 18 Months for Trump? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/immigration-poll monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1c3b7d72-16cf-4202-abc1-8c781e7a344a/1*WQyC-osFDuwJDzjlrmHCuQ.png Blog - Finding Goldilocks Solutions to Immigration Challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/48aa8627-8ad9-4e13-890e-7bf0e207993f/1*ZLgWocQIZshBWWYDTw-0Jw.png Blog - Finding Goldilocks Solutions to Immigration Challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/behavioral-economics monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/social-compact-for-gig-workers monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/9a67191a-d77b-43ca-878e-9dc203d6fe30/10mon1-superJumbo.jpeg Blog - Letter to the Editor: A Social Compact for Gig Economy Workers - Make it stand out Kim Ryu / New York Times https://hudsonpacific.co/blog/consumers-willing-to-pay monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/aea7b590-8f60-40a8-a29f-cefb5b08c811/6a8998a8-4185-42a2-8831-c181b23dbf08.png Blog - Are Consumers Willing to Pay the Price for Healthier Foods? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/choosing-analytics-tools monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c2ef4b63-7c39-4423-b914-0502069377af/1*QIAW_NhUoJRZYLnpGSz1lA.png Blog - Choosing a Communications Analytics Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/1a8a819a-609b-4fc0-8267-f76d3f642e9e/1*tLQUZ9RiIzr_FRoyQnOjbg.png Blog - Choosing a Communications Analytics Tool - Make it stand out Your audiences will vary along with your business goals, as will the data tools you use to understand or engage them. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/34d72a26-a91a-466a-8352-29dd4f2e3224/1*oGpsU8kYhsLi2Yl5wevn4Q.png Blog - Choosing a Communications Analytics Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/4465f3b5-cddb-4adc-9239-fff75fc3bb22/1*-zkaZzcSUt5dHoVB3SzTOQ.png Blog - Choosing a Communications Analytics Tool - Make it stand out Clarifying your goals, audiences and research questions will allow you to match your organization’s needs to the strengths of different methodologies and choose the tool (or tools) you need. https://hudsonpacific.co/blog/rebellious-teenager monthly 0.5 2025-09-09 https://hudsonpacific.co/blog/automation monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/3f976aec-b9f9-4cce-9952-0f376e568340/1*7Wajia4cQi_GNxDkIAfxMQ.jpeg Blog - Automation: Challenges and Opportunities - Make it stand out President Obama delivers his farewell address. Credit: Zbigniew Bzdak for the Chicago Tribune https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/036154f3-717e-4c14-a602-f20627b64570/1*hU4t9ubTJMlCVAwk-4ccUg.jpeg Blog - Automation: Challenges and Opportunities - Make it stand out Robots made by South Korean Hyundai Heavy Industries assemble cars. Credit: Business Korea. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ee3076c8-0695-44ba-bb7f-ccb1c74e0c48/1*UjfrCpSGsyjyAkIJrn20Gg.jpeg Blog - Automation: Challenges and Opportunities - Make it stand out Randall L. Stephenson, Chairman and CEO of AT&T. AT&T partners with Udacity, an online university, on lifelong learning programs for employees. Credit: Brandon Thibodeaux for The New York Times https://hudsonpacific.co/blog/public-wants-bipartisanship monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/18461d91-f8e9-46db-a359-ae4e276b8ca7/a9534a32-17b8-45b6-96a2-00836a919e97.png Blog - The American Public Wants Bipartisanship and Balanced Policymaking, in Healthcare and Beyond. Seriously. - Make it stand out Source: No Labels/Hudson Pacific Poll, January 4-7, 2017. https://hudsonpacific.co/blog/a-new-french-export monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/2d955700-f7b8-433d-915e-52db8559bd46/French-Election-Card.jpg Blog - A New French Export: Thoughtful Perspective on Horse Race Polling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/no-labels-poll monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/6d4cc59f-c928-4345-b46d-57526547cecf/1*TNr-8AQNSGvadQAXhHBCug.jpeg Blog - No Labels Poll: Americans Demand Bipartisan Approach from Congress and Trump Administration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/killing-trust monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/09376c81-4b16-48f1-b195-bdfc086442f0/08marlantes2-superJumbo.jpg Blog - Killing trust in America - Make it stand out American soldiers watching helicopters landing as part of Operation Pershing in South Vietnam in 1967.Credit...Patrick Christain/Getty Images https://hudsonpacific.co/blog/rethinking-election-forecasting monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/99879946-2318-444c-a048-4c017b08357e/1*X6QOfm2LuqVfTKPd-571rw.jpeg Blog - Re-thinking Election Forecasting Based on Horse Race Polls - Make it stand out Hillary Clinton delivers her concession. Photo credit Justin Sullivan/Getty https://hudsonpacific.co/blog/persuasion monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/d6607848-86ff-4cae-ade3-027ece93305e/Read-between-the-lies.jpeg Blog - Persuasion in Presidential Politics (and Business) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/building-government-trust monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a2ba9c31-acc7-4ec1-b46e-9acf4f4064fe/Truth-Trust.jpeg Blog - Building Government Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/public-opinion-intensity monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/f5749559-2b54-453b-b473-35974cc60f5a/1*HuxYnZyOJA0GqmflLX1wdg.jpeg Blog - Why Intensity of Opinion is a Key Metric to Watch in the 2016 Homestretch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/introducing-hudson-pacific monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/88c0e3cf-ceb7-473b-9c5e-a9d744406114/1*Tbf6llZnolfYqCiLh0Lnjw.jpeg Blog - Introducing Hudson Pacific: Data-Driven Public Affairs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/how-do-we-know monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/c6d677e6-335d-40f0-bc79-6093054564f0/1*aqBb-uInm3OXpTlvNr1iYg.jpeg Blog - How Do We Know? The Value of a Data-driven public Affairs Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/bridging-the-gap monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/7f52dd61-2c41-45f1-9fd6-0fa0b21947e2/0*BK4TEArexTtruXk0..png Blog - Bridging the Gap: Public Affairs and Business Goals - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/horse-race-polling monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/ec996daf-7cec-43ad-9821-b863c43f048c/1*EEwl8c7jj562qTkact1LWA.jpeg Blog - Horse Race Polling: Resist the Sweet Treat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/a3ea9c3a-d970-4cc7-ba88-497b5351b364/1*GqxDj5j4ujU0jigJanDPZw.jpeg Blog - Horse Race Polling: Resist the Sweet Treat - Make it stand out It’s the “data underneath” that matters, according to Obama 2008 campaign manager David Plouffe. Photo credit: Doug Mills/the New York Times https://hudsonpacific.co/blog/directing-moneyball-public-affairs monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/56dafa04-a510-4ebc-9d5e-01943d43c719/1*nmBbbU1WLcTZoHtlVhDevg.jpeg Blog - Directing Moneyball Public Affairs Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/moneyball-public-affairs monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/9ff8ad05-f419-4ef8-9298-25261da097d7/1*UQaxZjw8F_UGLxIPOjfuAg.jpeg Blog - Moneyball Public Affairs - Make it stand out Photo credit: “moneyball_brad_pitt.jpg.” Filmofilia.com. Youtube.com, 16 June 2011. Author’s Screenshot. 23 September 2015. https://images.squarespace-cdn.com/content/v1/62476ca6ee047417e890f970/94b8865b-49cd-4cd8-ad61-3a9ba066b43a/1*PlFP3PAd4_gGqPVaDGGTdg.jpeg Blog - Moneyball Public Affairs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://hudsonpacific.co/blog/category/Opinion+Research monthly 0.5 https://hudsonpacific.co/blog/category/Communications monthly 0.5 https://hudsonpacific.co/blog/category/Campaign+Strategy monthly 0.5 https://hudsonpacific.co/blog/tag/Leadership monthly 0.5 https://hudsonpacific.co/blog/tag/Featured monthly 0.5 https://hudsonpacific.co/blog/tag/Politics monthly 0.5 https://hudsonpacific.co/blog/tag/Data monthly 0.5 https://hudsonpacific.co/blog/tag/Public+Square monthly 0.5 https://hudsonpacific.co/blog/tag/Business monthly 0.5 https://hudsonpacific.co/blog/tag/Crisis monthly 0.5 https://hudsonpacific.co/home daily 1.0 2025-10-24 https://hudsonpacific.co/newsletter daily 0.75 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