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We work with our clients to tell compelling stories based on a simple narrative arc: there’s a threat or opportunity, a victim, an enemy, resolution and hero.
As political strategist Mark McKinnon says, “people don’t watch a movie or read a book unless there’s a story. It’s the same thing with campaigns. Successful campaigns tell a story.”
Research can identify the cognitive shortcuts people make so you can streamline messaging to focus on the points they need to hear. The result is a story that’s compelling and easy-to-grasp, breaking through today’s cluttered news and information landscape.
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We develop message frameworks that guide our client’s strategies and provide hands-on support that brings those frameworks to life with speechwriting, opinion articles, executive reports and media preparation.
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Before you go public with a message, you should socialize it inside your organization. Doing so promotes internal cohesion and leads to clearer and more concise external communications.
It’s sometimes a difficult standard to meet, but if a message is not top-of-mind internally, you’re not ready to take it on the road.
