The Power of Mary Meeker's Internet Trends Report

We love diving into Kleiner Perkins' Internet Trends report, prepared each year by venture capital legend Mary Meeker. Without fail, the report is full of insights into how society is grappling with technological change.

As public opinion professionals, we're struck by the central role of opinion research in the report. Consider the discussion of workers' job expectations - beginning on slide 161 - for example. It includes findings based on survey research by Gallup and Edelman, among others. It's a reminder that although we have access to more behavioral data than ever before, combining behavioral insights with opinion research offers a more complete picture of what is happening in the marketplace and where opportunities lie.