When organizations and media outlets commit to equitable messaging, storytelling and promotion across women's and men's sports, they fulfill a moral obligation while unlocking public enthusiasm and market potential that can transform industries.

The U.S. Congress created in 2020 a bipartisan commission on the state of U.S. Olympics and Paralympics (CSUSOP). The goal: reimagine the governance system for the kaleidoscopic (and scandal-plagued) array of organizations within the Olympic movement.

Assessing the local issues shaping the race

Or at least the current horse race polls

Some may still argue that such lofty concepts are inconsistent with the fast pace of AI development and a highly competitive market environment. That it’s too much to ask of highly competitive companies in a fight for talent and market share; their leaders do not have time for abstraction and existential thinking.

In response, I would suggest the incongruous Jesuit watchword of “contemplative action” as a guiding principle. Discerning leaders engage their intellects as they go about doing their work, even when crises press upon them. It’s a high bar to set—Kennedy level leadership—but the challenge of artificial intelligence demands it.